Conversion & UX
Eliminate Revenue Leakage in the Buyer Journey.
Friction kills growth. We perform a forensic UX audit of your entire customer journey—from landing page to unboxing—to identify the specific barriers causing cart abandonment and lost leads.
CTAs & On-Page Text Quality • Photo & Video Quality • Page Speed
Pillar Themes
The 4 Dimensions of Friction Intelligence
We analyze the "Conversion Layer" to find the UX bugs and clarity gaps that are costing you revenue every single day.
Customer Journey Mapping & Friction
We stress-test your buy-flow using synthetic personas to identify "Drop-off Points" (e.g., forced logins, complex forms) that increase Customer Acquisition Cost (CAC).
Example Win: Turn on Guest Checkout.
The Fix: Forced accounts kill carts; remove the login wall to lower CAC immediately.
Information Architecture & Clarity
We flag "Clarity Gaps" where missing info (e.g., ingredients, recovery times, sizing) forces the user to leave the page to research elsewhere.
Example Win: Add "Downtime: 3 Days" Icon.
The Fix: Patients bounce if they can't plan work; make recovery time visible instantly.
Visual Fidelity & Expectation Management
We audit the gap between your digital visuals and the physical reality to reduce "Item Not As Described" returns and post-purchase regret.
Example Win: Upload "Natural Light" Photos.
The Fix: Studio lights lie about color; show the product in a real home to cut "Item Not Described" returns.
Lead Capture & CTA Efficiency
We analyze the positioning and clarity of your "Ask" to ensure your Conversion Rate (CVR) isn't being suppressed by weak or hidden calls to action.
Example Win: Make "Book Now" Sticky.
The Fix: Mobile users scroll past the button; keep the CTA pinned to the footer 100% of the time.
How we measure
We evaluate titles, subheads, and main text with strict criteria, verify CTA presence and contrast, compute CWV pass rate and diagnostics, score media and alt coverage, and quantify trust/accessibility coverage with friction in forms and flows.
A Conversion Fix Plan with prioritized copy updates, CTA placements, speed wins with estimated savings, media fixes, trust/accessibility improvements, and simpler booking/checkout flows.
What you get
Ready to stand out?
In 24 hours, Lighthouse reveals what’s driving — or stalling — your local growth.
From visibility to experience to customer trust, see how your business stacks up and where to win next.
In 90 days, you’ll turn insights into measurable gains in traffic, calls, and conversions — guided by data, not hunches.
