Reputation
Turn Brand Sentiment into a Competitive Moat.
Your reputation is your highest-leverage asset. We go beyond star ratings to provide deep sentiment analysis and reputation risk management, identifying the specific trust signals that convert skeptics into loyalists.
30/90‑day trend detection • Reply SLAs & tone grading • Press reliability monitor
Pillar Themes
The 4 Dimensions of Trust Intelligence
We audit the "Trust Economy" of your brand to detect hidden sentiment risks and optimize your social proof for maximum conversion.
Sentiment Analysis & Dealbreaker Detection
We categorize unstructured negative feedback into actionable "Bug Reports" (e.g., "Shipping Delays," "Post-Op Pain") to fix the root cause of churn.
The Win: Automate the "Parking Guide" Text.
The Fix: "Parking anxiety" is your #1 complaint; send a map link 2 hours before appointments to smooth arrival.
Trust Signal Optimization
We audit your "Wall of Proof"—from user-generated content (UGC) to certifications—to ensure you display the specific credibility markers that drive high-ticket decisions.
Example Win: Add "Meet the Doctor" Video.
The Fix: Faceless clinics lose trust; put the Medical Director’s bio above the fold to prove expertise.
Crisis Prevention & Response Strategy
We evaluate your historical response quality and speed, providing protocols to turn service failures into brand loyalty moments.
Example Win: Reply to 1-Stars in <4 Hours.
The Fix: Slow replies signal apathy; fast empathy proves you care to everyone watching.
Brand Safety & Anxiety Mitigation
We scan for "Anxiety Triggers" in your reviews (e.g., words like "Scared," "Unsafe," "Risk") that indicate a failure in your trust messaging.
Example Win: Add the "Tip-Proof" Badge.
The Fix: Parents fear high-chairs falling; address the specific "safety anxiety" directly on the main image.
How we measure
We compute review velocities and recent averages, then isolate the top negative themes and their 30‑day significance. We grade reply coverage and latencies, evaluate tone and resolution language, and track credible press mentions and freshness.
A Reputation Control Plan: the 3–5 negative drivers to fix with owners, reply SLAs by day, coaching templates for tone/resolution, and a press‑risk monitor.
What you get
Ready to stand out?
In 24 hours, Lighthouse reveals what’s driving — or stalling — your local growth.
From visibility to experience to customer trust, see how your business stacks up and where to win next.
In 90 days, you’ll turn insights into measurable gains in traffic, calls, and conversions — guided by data, not hunches.
