Athleisure & Streetwear

Catch the Next Trend Before Your Competitors

Catch the Next Trend Before Your Competitors

Catch the Next Trend Before Your Competitors

Athleisure brands using Lighthouse spot emerging trends 6 weeks before they peak, and launch before the market saturates.

For DTC Athletic & Leisure Brands

You think it's sizing. It's communication.

Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.

The "Model" Gap: You only show one body type. Customers can't visualize the fit.

Activewear return rates are 20-25%. Reducing this by 5% doubles profit.

You sell product, but 1 in 4 orders comes back. Shipping/restocking eats profit. Customers are 'bracketing' (buying 3 sizes to keep 1).

Stop Bleeding Margins on Returns. Benchmark Your Fit-Related Return Rates Against Category Leaders.

Stop Bleeding Margins on Returns. Benchmark Your Fit-Related Return Rates Against Category Leaders.

Stop Losing New Patients to Faster Competitors. Benchmark Your Response Times Against the Top 10% of Local Practices.

The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.

Local Visibility & Maps

Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.

Retail Shelf Intelligence

Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.

Local Visibility & Maps

Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.

Retail Shelf Intelligence

Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.

Deploy Your Returns Reduction Strategist to Fix Sizing Confusion and Bracketing Behavior.

Deploy Your Returns Reduction Strategist to Fix Sizing Confusion and Bracketing Behavior.

Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.

Returns Reduction Strategist

Build what customers value. Replace guesses with proof and market validation

User:

How do we reduce our return rate on leggings?

Expert diagnosis:

Reviews mention 'sheer when squatting'. This is a fabric opacity issue, not sizing.

Expert plan:

1. Update PDP with 'Squat Proof' guarantee. 2. Use 'Size-Anxious Athlete' persona to test descriptions.

Expert sources:

Source: Return Logs & Review Mining. Confidence: High.

Returns Reduction Strategist

Build what customers value. Replace guesses with proof and market validation

User:

How do we reduce our return rate on leggings?

Expert diagnosis:

Reviews mention 'sheer when squatting'. This is a fabric opacity issue, not sizing.

Expert plan:

1. Update PDP with 'Squat Proof' guarantee. 2. Use 'Size-Anxious Athlete' persona to test descriptions.

Expert sources:

Source: Return Logs & Review Mining. Confidence: High.

There are endless possibilities beyond our standard and most-used templates

Ask the 'Size-Anxious' Athlete: Why Your Leggings Page Made Them Order Three Sizes.

Start from our templates or describe what you want. Your AI will be ready in minutes.

The "Size-Anxious" Athlete

Persona type

Fit-Focused / Practical

Persona trigger

Your Leggings PDP

Reaction type

Annoyance

Example quote

I'm 5'9". Are these 7/8 length or full? The model is 5'7". I don't want to pay return shipping.

The "Size-Anxious" Athlete

Persona type

Fit-Focused / Practical

Persona trigger

Your Leggings PDP

Reaction type

Annoyance

Example quote

I'm 5'9". Are these 7/8 length or full? The model is 5'7". I don't want to pay return shipping.

There are endless possibilities beyond our standard and most-used templates

“I’m physically here right now. If you’re closed

Local Searcher

- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”

“My kid comes first. If anything looks unsafe

Parent Planner

- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”

“I’ve already looked at three competitors. Beat them on features

Comparison Shopper

- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”

“I’m hunting the absolute lowest price. Six tabs open

Price-Sensitive Deal Seeker

- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”

“This is an emergency. Speed and availability trump everything — be there now or lose me forever.”

Urgent Need-It-Now Booker

- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”

“I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”

First-Time Buyer

- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”

“You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”

Unhappy 1–2★ Reviewer

- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”

“If it’s not on TikTok

Trendy 18–24 Year Old

- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”

“I love you

Loyal Customer

- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”

“I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”

Commercial B2B Buyer

- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”

Automate Your Fit Confidence: Generate Dynamic Size Recommendations and UGC Galleries.

Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.

Fit Confidence AI

In Progress

High return rates because customers buy 2 sizes to try on. They are unsure of the fit. This kills your margins.

Step 1: The trigger

User views a PDP for >30 seconds without adding to cart.

Step 2: The Draft

The AI triggers a popup or chat nudge: 'Not sure on size? 80% of people with your height/weight bought Medium.' It drafts a 'Size Recommendation' based on historical return data.

Step 3: The Fix

E-commerce Manager approves the 'Fit Guide' overlay deployment. It runs automatically to reduce bracketing behavior.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

"The Instant Counter-Attack"

Perform automated workflow

The agent doesn't just flag the price drop—it drafts a reactive campaign: a "Price Match" email for your loyalists and a dynamic discount code for your landing page.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

There are endless possibilities beyond our standard and most-used templates

Frequently Asked Questions

Frequently Asked Questions

How to reduce return rates for online clothing?

Sizing is the #1 cause of returns. Implement a Fit Confidence AI that recommends sizes based on customer height/weight data and displays 'True to Size' reviews prominently, reducing 'bracketing' behavior.

How to write fashion product descriptions that sell?

What is a good repeat purchase rate for apparel?

How to fix size chart confusion?

How to market sustainable activewear?

How to reduce return rates for online clothing?

Sizing is the #1 cause of returns. Implement a Fit Confidence AI that recommends sizes based on customer height/weight data and displays 'True to Size' reviews prominently, reducing 'bracketing' behavior.

How to write fashion product descriptions that sell?

What is a good repeat purchase rate for apparel?

How to fix size chart confusion?

How to market sustainable activewear?

How to reduce return rates for online clothing?

Sizing is the #1 cause of returns. Implement a Fit Confidence AI that recommends sizes based on customer height/weight data and displays 'True to Size' reviews prominently, reducing 'bracketing' behavior.

How to write fashion product descriptions that sell?

What is a good repeat purchase rate for apparel?

How to fix size chart confusion?

How to market sustainable activewear?