Baby Gear & Toys
Baby brands using Lighthouse see exactly which safety claims and review themes convert anxious parents into buyers.
For Baby Gear, Feeding & Nursery
You think it's cute. It's safety.
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
The "Certification" Gap: Your safety badges are buried in the footer.
79% of parents prioritize safety over price. Trust is the only currency.
You have the safest product, but your website doesn't communicate it. Parents leave to buy a competitor who looks safer.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
See the Safety Data: Certification Visibility, Mom-Group Sentiment, and 'Scary Ingredient' Mentions.
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Ask the 'Safety-First' Mom: Why Your Crib Page Made Her Panic About Breathability.
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Automate Your Trust: Generate Safety Certification Highlights and Parent-Friendly Explainers.
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Safety Signal Booster
In Progress
Parents visit your crib mattress page but bounce. Heatmaps show they are frantically looking for safety badges and certifications.
Step 1: The trigger
Low conversion rate on PDP + High bounce rate.
Step 2: The Draft
The AI analyzes competitor pages. It suggests: 'Move the JPMA Certified badge above the fold.' It generates a mock-up of the new layout with safety signals highlighted.
Step 3: The Fix
CRO Lead reviews the mock-up and approves the layout change for the dev team to implement.
There are endless possibilities beyond our standard and most-used templates