Bedding & Mattresses
Everyone knows the mattress-in-a-box brands now. We help you stand out and overcome the 'but what if I hate it' fear that stops conversions.
For DTC Mattress & Sleep Accessory Brands
You think it's awareness. It's commitment fear.
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
The 'Decision Paralysis' Loop: Average mattress shopper researches for 3+ weeks. Most can't tell the difference between brands. They choose the one that feels safest.
Brands with true 365-night trials and easy returns convert 40% more hesitant shoppers than those with standard policies.
Customers research for weeks comparing 10 brands. They're paralyzed by the permanence of the decision. The brand that makes it feel reversible wins.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
See the Decision Data: Research Duration, Comparison Content Engagement, and 'But What If' Objections.
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Hear From the 'Chronic Back Pain' Shopper: Why Every Mattress Claim Sounded the Same to Them.
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Generate Your Fix List: Problem-Specific Landing Pages and Trial Guarantee Optimization.
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Sleep Match AI
Ready for Approval
Customer with specific need researches extensively. Can't determine which mattress actually helps their problem. Analysis paralysis leads to no purchase.
Step 1: The trigger
Customer searches condition-specific terms or views comparison content repeatedly.
Step 2: The Draft
AI engages: 'Looking for relief for a specific issue? Tell me what you're experiencing.' Asks about pain type sleeping position and preferences. Provides specific recommendation with customer stories matching their situation.
Step 3: The Fix
Customer receives personalized mattress recommendation with testimonials from customers with similar issues. Confidence to commit increases.
There are endless possibilities beyond our standard and most-used templates