Hotels & Boutique Lodging
Hotels using Lighthouse see exactly which reputation factors and rate strategies drive direct bookings.
For Boutique Hotels, Inns & Independent Lodging
Expedia Takes the Commission, And the Guest Relationship
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
You think OTAs are necessary. Direct booking is 20-30% more profitable per room. You just don't know how to compete.
Industry Average: 35% direct booking rate. Top boutique hotels with strong reputation and direct incentives? 62%. That 27% shift means $45,000+ in saved commissions annually for a 50-room property.
Expedia takes 18-25% of every booking. Booking.com takes another chunk. By the time you pay the OTA commissions, your $200/night room nets you $150. Meanwhile, your direct booking page gets 200 visitors a month and converts 2%. The math doesn't work. Direct bookings are 20-30% more profitable, but guests don't trust your website as much as they trust Expedia's guarantee.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
Track the Real Signals: Comp Set Rates, Review Themes, and Channel Mix
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Reputation
Guest Sentiment Deep Dive
Visiblity
Hotel Search Visibility Grid
Conversion
Direct vs. OTA Booking Tracker
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Ask the 'Research-Heavy Traveler': What Makes Them Book Direct
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Generate Your Revenue Playbook: Rate Optimization, Review Response, and Direct Booking Campaigns
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Direct Booking AI
Ready to Deploy
A guest books through an OTA. The AI triggers a post-stay email inviting them to book direct next time with a loyalty incentive.
Step 1: The trigger
OTA booking completed and stay finished
Step 2: The Draft
The AI drafts a personalized thank-you with direct booking benefits for their next stay.
Step 3: The Fix
Front desk manager reviews and sends. AI tracks conversion to direct booker.
There are endless possibilities beyond our standard and most-used templates