Makeup & Cosmetics
Buying makeup online is risky. Will the foundation match? Will the lipstick look the same? We help you remove the uncertainty that causes cart abandonment and returns.
For Foundation Lip & Eye Cosmetics Brands
You think it's product quality. It's purchase confidence.
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
The 'Shade Roulette' Problem: 40% of online foundation purchases are returned for wrong shade. Each return costs $15-25 in processing.
Brands with virtual try-on tools see 30% fewer returns and 25% higher conversion.
Your formulas are amazing but customers can't tell their shade online. They either don't buy or buy wrong and return. Both cost you money.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
Track the Confidence Data: Shade Finder Completion, Return Rates by Product, and Color Accuracy Sentiment.
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Ask the 'Shade-Uncertain' Shopper: Why They Left After Your Quiz Still Couldn't Answer Their Question.
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Generate Your Fix List: AI Shade Matching Tools and Brand Comparison Charts.
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Shade Concierge AI
Ready for Approval
Customer browses foundations but doesn't buy. They're unsure which shade to try and don't want to deal with returns. They leave and buy in-store from a competitor.
Step 1: The trigger
Customer views shade finder or product page multiple times without converting.
Step 2: The Draft
AI engages: 'Need help finding your shade? Tell me what foundation you currently use.' Uses brand comparison data to recommend exact match. Offers mini or sample option.
Step 3: The Fix
Customer receives personalized recommendation with shade comparison chart. Lower barrier to trial converts hesitant shoppers.
There are endless possibilities beyond our standard and most-used templates