Mortgage Brokers

Mortgage Broker Lead Conversion: Win the Rate Comparison-¬´Then Keep Winning Referrals

Borrowers are rate-shopping and realtors are your lifeline. We help you respond faster than direct lenders and build the realtor relationships that drive consistent volume.

Start 14-Day Trial

Get a Tour

For Mortgage Brokers & Loan Officers

You think it's rates. It's response time and relationships.

Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.

The 'Rate Shop' Race: Borrowers request quotes from 3-5 lenders. The first to respond with a clear rate and timeline wins 40% of the time.

Top loan officers call leads within 5 minutes. Industry average is over 3 hours.

Your rates are competitive but borrowers go with whoever responds first. And realtors send business to whoever makes them look good.

Stop Losing Rate-Shoppers to Slower Lenders. Benchmark Your Quote Response Time Against Top Loan Officers.

Stop Losing New Patients to Faster Competitors. Benchmark Your Response Times Against the Top 10% of Local Practices.

The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.

Lighthouse AI Engine

Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.

Custom AI Expert Coach

Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.

Customer Voice

Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.

Action Agents

Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.

Track the Speed Data: Response Velocity, Realtor Relationship Health, and Quote Clarity Scores.

Lighthouse gives Normalized Intelligence, while competitors dump data dashboards

Market fit

Rate Competitiveness & Speed Index

Compares your quote response time and rate offerings against local competitors and direct lenders.

Reputation

Realtor Relationship & Referral Health

Tracks referral source performance and identifies which realtor relationships need nurturing.

Visiblity

Homebuyer Intent Search Rankings

Monitors visibility for searches like 'mortgage rates today' and 'first time homebuyer lender'.

Conversion

Lead-to-Application Conversion Tracker

Measures how many rate inquiries convert to applications and identifies where prospects drop off.

Deploy Your Mortgage Growth Strategist to Fix Speed Gaps and Realtor Engagement.

Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.

Mortgage Growth Strategist

Build what customers value. Replace guesses with proof and market validation

User:

Realtors used to send us business but referrals have dried up. What happened?

Expert diagnosis:

You stopped nurturing relationships. Realtors send business to loan officers who make their life easier-ifast pre-approvals quick communication no surprises. When did you last check in?

Expert plan:

1. Relaunch realtor outreach with market update lunch-and-learns. 2. Create a 'Realtor Dashboard' showing deal status in real-time. 3. Implement 24-hour pre-approval letters for their buyers.

Expert sources:

Source: Referral Source Analysis & Realtor Feedback. Confidence: High.

Mortgage Growth Strategist

Build what customers value. Replace guesses with proof and market validation

User:

Realtors used to send us business but referrals have dried up. What happened?

Expert diagnosis:

You stopped nurturing relationships. Realtors send business to loan officers who make their life easier-ifast pre-approvals quick communication no surprises. When did you last check in?

Expert plan:

1. Relaunch realtor outreach with market update lunch-and-learns. 2. Create a 'Realtor Dashboard' showing deal status in real-time. 3. Implement 24-hour pre-approval letters for their buyers.

Expert sources:

Source: Referral Source Analysis & Realtor Feedback. Confidence: High.

There are endless possibilities beyond our standard and most-used templates

Ask the 'First-Time Buyer': Why Your Jargon-Heavy Quote Made Them More Confused.

Start from our templates or describe what you want. Your AI will be ready in minutes.

The 'First-Time Buyer' Borrower

Persona type

Overwhelmed / Rate-Focused

Persona trigger

Your Rate Quote Page

Reaction type

Confusion

Example quote

I don't understand any of this. APR vs rate? Points? PMI? Everyone's numbers are different and I can't compare them. I just want to know what I'll actually pay each month.

The 'First-Time Buyer' Borrower

Persona type

Overwhelmed / Rate-Focused

Persona trigger

Your Rate Quote Page

Reaction type

Confusion

Example quote

I don't understand any of this. APR vs rate? Points? PMI? Everyone's numbers are different and I can't compare them. I just want to know what I'll actually pay each month.

There are endless possibilities beyond our standard and most-used templates

“Local Searcher”

- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”

“Parent Planner”

- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”

“Comparison Shopper”

- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”

“Price-Sensitive Deal Seeker”

- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”

“Urgent Need-It-Now Booker”

- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”

“First-Time Buyer”

- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”

“Unhappy 1–2★ Reviewer”

- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”

“Trendy 18–24 Year Old”

- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”

“Loyal Customer”

- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”

“Commercial B2B Buyer”

- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”

Generate Your Fix List: Simplified Quote Templates and Realtor Nurture Sequences.

Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.

Speed Quote AI

Ready for Approval

A borrower requests quotes from 5 lenders at 8 PM. Three respond by morning-iyou're first with a clear comparison showing monthly payment and total cost. They apply with you.

Step 1: The trigger

Online rate inquiry received via website or Zillow/LendingTree.

Step 2: The Draft

AI sends immediate acknowledgment with estimated range. Gathers income and scenario details via text conversation. Pre-qualifies before LO even calls.

Step 3: The Fix

Loan officer receives warm pre-qualified lead with conversation history. First call is consultative not interrogative. Borrower feels understood.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

"The Instant Counter-Attack"

Perform automated workflow

The agent doesn't just flag the price drop—it drafts a reactive campaign: a "Price Match" email for your loyalists and a dynamic discount code for your landing page.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

1. Scan - The Silent Radar

Our agents monitor 5,000+ signals—from stealth competitor price drops to SEO - catching the fires you’d miss while sleeping.

2. Draft - The "Zero-Click" Solution

We don't just flag the issue; we solve it. The agent instantly drafts the exact reply, code snippet, or configuration needed to fix it.

3. Publish - The God-Mode Button

Review the "Receipt" (our evidence), check the logic, and hit Approve. The fix goes live instantly. 4 hours of work in 4 seconds.

The 2 AM Pricing Alert

Any trigger will work

While you sleep, the agent detects your main competitor just launched a flash sale, undercutting your premium SKU by 15%.

There are endless possibilities beyond our standard and most-used templates

Frequently Asked Questions

How do mortgage brokers compete with direct lenders?

Speed and service. Big lenders have rates but not responsiveness. Answer faster explain better and guide borrowers through the process. The human touch beats automated systems.

What is a good close rate for mortgage leads?

How to build realtor referral relationships?

How to market mortgages during high rates?

How do loan officers generate their own leads?

How do mortgage brokers compete with direct lenders?

Speed and service. Big lenders have rates but not responsiveness. Answer faster explain better and guide borrowers through the process. The human touch beats automated systems.

What is a good close rate for mortgage leads?

How to build realtor referral relationships?

How to market mortgages during high rates?

How do loan officers generate their own leads?

How do mortgage brokers compete with direct lenders?

Speed and service. Big lenders have rates but not responsiveness. Answer faster explain better and guide borrowers through the process. The human touch beats automated systems.

What is a good close rate for mortgage leads?

How to build realtor referral relationships?

How to market mortgages during high rates?

How do loan officers generate their own leads?