Salons & Barbershops
Salons using Lighthouse see exactly which marketing efforts and stylists drive their most profitable clients.
For Hair Salons, Barbershops & Beauty Studios
You're Marketing to Everyone, But Converting No One Who Matters
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
You think it's your prices. It's actually your rebooking rate. The best salons have 65%+ repeat rates.
Industry Average: 35% of salon clients rebook at checkout. Top 10% salons? 72%. That gap is $4,200/month in lost revenue per stylist.
You spend $500/month on Instagram ads and Yelp, but 65% of your chairs sit empty on Tuesdays and Wednesdays. Meanwhile, the salon across the street is booked solid. The difference isn't their skills, it's their rebooking rate. Top salons get 70%+ of clients to rebook before they leave. You're letting them walk out and hoping they remember to call back.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
Track the Real Signals: Stylist Performance, Service Mix Profitability, and Client Lifetime Value
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Ask the 'Loyal Regular': What Makes Them Come Back, Or Switch to a Competitor
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Generate Your Retention Playbook: Rebooking Scripts, Loyalty Offers, and Stylist Performance Reviews
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Client Retention AI
Ready to Deploy
A regular client hasn't booked in 6 weeks. The AI detects this pattern and triggers a personalized text with their stylist's availability.
Step 1: The trigger
Rebooking window exceeded by 2+ weeks
Step 2: The Draft
The AI identifies lapsed clients and drafts personalized outreach. It includes stylist availability and a small loyalty incentive.
Step 3: The Fix
Front desk sees suggested outreach in dashboard. One click sends the text.
There are endless possibilities beyond our standard and most-used templates