Women's Fashion & Apparel
Women's fashion brands using Lighthouse cut return rates by 25% by fixing the sizing and expectation gaps competitors ignore.
For DTC Women's Apparel & Boutique Brands
You think it's price. It's fit confidence.
Lighthouse unifies the signals that drive growth—customer voice, visibility, pricing, and experience—then turns them into a ranked plan and automated fixes you can ship. Our AI acts on verified benchmarks, not guesses.
The 'Bracketing' Problem: 38% of online fashion shoppers buy multiple sizes intending to return. Each return costs $15-30 in processing and lost inventory time.
Brands with fit prediction tools see 23% fewer returns and higher customer satisfaction.
Customers buy multiple sizes planning to return. They're not sure what fits and your size chart doesn't help. Making fit predictable makes returns plummet.
The only growth engine that combines 5,000+ market signals with executable AI. From diagnosis to done-for-you - always with receipts.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Strategy, CFO, Supply-Chain, Ads — any role. Plans + Fix Lists grounded in your data.
Synthetic personas (any demo/psychographic) roast your site/offers with proof-backed objections.
Safe agents auto-draft replies, ads, tasks, listings — always evidence-linked, human-gated.
See the Fit Data: Size Guide Engagement, Multi-Size Orders, and 'True to Size' Sentiment.
Lighthouse gives Normalized Intelligence, while competitors dump data dashboards
Powered by Business Strategy AI that adapts to your market, sector, and competitive landscape.
There are endless possibilities beyond our standard and most-used templates
Hear From the 'Occasion Shopper': Why She Ordered 3 Dresses Planning to Keep 1.
Start from our templates or describe what you want. Your AI will be ready in minutes.
There are endless possibilities beyond our standard and most-used templates
“Local Searcher”
- “I’m physically here right now. If you’re closed, slow to answer, or hard to find, I’m gone in 30 seconds.”
“Parent Planner”
- “My kid comes first. If anything looks unsafe, unclear, or inconvenient, I’m out — no second chances.”
“Comparison Shopper”
- “I’ve already looked at three competitors. Beat them on features, guarantees, or bundling or lose my cart.”
“Price-Sensitive Deal Seeker”
- “I’m hunting the absolute lowest price. Six tabs open, one click away from your competitor.”
“Urgent Need-It-Now Booker”
- “This is an emergency. Speed and availability trump everything — be there now or lose me forever.”
“First-Time Buyer”
- “I’ve never bought from you — why should I trust you won’t screw me on hidden fees or slow shipping?”
“Unhappy 1–2★ Reviewer”
- “You already screwed up once. One more mistake and I’m leaving a review that hurts for years.”
“Trendy 18–24 Year Old”
- “If it’s not on TikTok, Reels, or backed by real user proof, it doesn’t exist to me.”
“Loyal Customer”
- “I love you, but loyalty isn’t free — rewards, personalization, and feeling remembered keep me coming back.”
“Commercial B2B Buyer”
- “I buy in bulk with contracts and legal terms. Show me you can handle enterprise or I’ll go to someone who can.”
Generate Your Fix List: Fit Prediction Tools and Personal Styling Recommendations.
Stop waking up to "Dashboards." Wake up to completed work. Most tools dump data on your lap. Lighthouse patrols your business 24/7 to hand you a prioritized checklist of fixes—drafted, cited, and ready to ship.
Style Advisor AI
Ready for Approval
Customer needs outfit for specific occasion. Browses many options can't decide. Buys 3 items plans to keep 1. A styling guide could have narrowed to the right choice.
Step 1: The trigger
Customer adds 3+ items from same category to cart or has history of high returns.
Step 2: The Draft
AI engages: 'Shopping for something specific? I can help you find the one.' Asks about occasion body type and preferences. Recommends 1-2 items with fit confidence rationale.
Step 3: The Fix
Customer receives personalized styling recommendation with 'why this will work for you.' Single purchase with higher keep rate and satisfaction.
There are endless possibilities beyond our standard and most-used templates